Howdy! I’m Dylan :)

I’m a UX & Product Designer who builds scalable systems and intuitive digital experiences. With 17+ years of experience designing for global audiences, I combine systems thinking, storytelling, and product pragmatism to create tools that are both cohesive and genuinely human.

 

Explore some of my work below.

Booking.com

UEFA Partnership

Designed the tools that automated hotel contracting, streamlined VIP workflows, and launched a dedicated property catalogue across 11 host cities. Reduced onboarding time from ~24 hours to minutes and created a blueprint for future partnerships.

View Usecase

Booking.com

Property Management App

Unified Booking.com’s partner app across Android and iOS by aligning with the global design system and creating partner-specific extensions. Improved consistency, accessibility, and developer efficiency.

View Usecase

abstract painting

SkipTheDishes

Helped establish the foundational UX during Skip’s rapid growth phase. Improved courier workflows, restaurant tools, and customer experience while introducing early design standards for Canada’s first national food-delivery platform.

View Usecase

How I work

Understand Users

Start with their context, mental models, and constraints.

Map the System

Reveal dependencies, breakpoints, and opportunities for scale.

Prototype and Play

Reduce risk by validating assumptions quickly.

Lean into each other

UX is where teams meet; transparency beats polish.

Refine and Scale

Build frameworks that accelerate teams.

Measure and Learn

Use metrics + qualitative feedback to guide iteration.

A summary of my

Work Experience

  • 2016 - 2025 / Booking.com
  • 2015 - 2016 / SkipTheDishes
  • 2010 - 2015 / Emerge Knowledge
  • 2008 - 2010 / Intouch Interactive

5 fun facts

About Me

  • Born in Winnipeg, Canada
  • Moved to Amsterdam 10 years ago
  • Loves dog-sitting
  • Passionate about illustration + animation
  • Once pet a sleeping Komodo Dragon

If you’d like to chat or collaborate, feel free to reach out.

© Dylan Ralke 2025 All Rights Reserved

Howdy! I’m Dylan :)

I’m a UX & Product Designer who builds scalable systems and intuitive digital experiences. With 17+ years of experience designing for global audiences, I combine systems thinking, storytelling, and product pragmatism to create tools that are both cohesive and genuinely human.

 

Explore some of my work below.

Booking.com

UEFA Partnership

Designed the tools that automated hotel contracting, streamlined VIP workflows, and launched a dedicated property catalogue across 11 host cities. Reduced onboarding time from ~24 hours to minutes and created a blueprint for future partnerships.

View Usecase

abstract painting

Booking.com

Property Management App

Unified Booking.com’s partner app across Android and iOS by aligning with the global design system and creating partner-specific extensions. Improved consistency, accessibility, and developer efficiency.

View Usecase

SkipTheDishes

Helped establish the foundational UX during Skip’s rapid growth phase. Improved courier workflows, restaurant tools, and customer experience while introducing early design standards for Canada’s first national food-delivery platform.

View Usecase

How I work

Understand Users

Start with their context, mental models, and constraints.

Map the System

Reveal dependencies, breakpoints, and opportunities for scale.

Prototype and Play

Reduce risk by validating assumptions quickly.

Lean into each other

UX is where teams meet; transparency beats polish.

Refine and Scale

Build frameworks that accelerate teams.

Measure and Learn

Use metrics + qualitative feedback to guide iteration.

A summary of my

Work Experience

  • 2016 - 2025 / Booking.com
  • 2015 - 2016 / SkipTheDishes
  • 2010 - 2015 / Emerge Knowledge
  • 2008 - 2010 / Intouch Interactive

5 fun facts

About Me

  • Born in Winnipeg, Canada
  • Moved to Amsterdam 10 years ago
  • Loves dog-sitting
  • Passionate about illustration + animation
  • Once pet a sleeping Komodo Dragon

If you’d like to chat or collaborate, feel free to reach out.

© Dylan Ralke 2025 All Rights Reserved

Howdy! I’m Dylan :)

I’m a UX & Product Designer who builds scalable systems and intuitive digital experiences. With 17+ years of experience designing for global audiences, I combine systems thinking, storytelling, and product pragmatism to create tools that are both cohesive and genuinely human.

 

Explore some of my work below.

Booking.com

UEFA Partnership

Designed the tools that automated hotel contracting, streamlined VIP workflows, and launched a dedicated property catalogue across 11 host cities. Reduced onboarding time from ~24 hours to minutes and created a blueprint for future partnerships.

View Usecase

abstract painting

Booking.com

Property Management App

Unified Booking.com’s partner app across Android and iOS by aligning with the global design system and creating partner-specific extensions. Improved consistency, accessibility, and developer efficiency.

View Usecase

SkipTheDishes

Helped establish the foundational UX during Skip’s rapid growth phase. Improved courier workflows, restaurant tools, and customer experience while introducing early design standards for Canada’s first national food-delivery platform.

View Usecase

How I work

Understand Users

Start with their context, mental models, and constraints.

Map the System

Reveal dependencies, breakpoints, and opportunities for scale.

Prototype and Play

Reduce risk by validating assumptions quickly.

Lean into each other

UX is where teams meet; transparency beats polish.

Refine and Scale

Build frameworks that accelerate teams.

Measure and Learn

Use metrics + qualitative feedback to guide iteration.

A summary of my

Work Experience

  • 2016 - 2025 / Booking.com
  • 2015 - 2016 / SkipTheDishes
  • 2010 - 2015 / Emerge Knowledge
  • 2008 - 2010 / Intouch Interactive

5 fun facts

About Me

  • Born in Winnipeg, Canada
  • Moved to Amsterdam 10 years ago
  • Loves dog-sitting
  • Passionate about illustration + animation
  • Once pet a sleeping Komodo Dragon

If you’d like to chat or collaborate, feel free to reach out.

© Dylan Ralke 2025 All Rights Reserved