Howdy!
I’m Dylan :)
I am a UX and Product Designer who builds digital products and design systems that connect human stories with scalable structures. Over 17 years of experience designing for global audiences have shaped a mindset that blends systems thinking with storytelling to create cohesive, intuitive and emotionally resonant experiences.
Feel free to explore some of my work below.
Booking.com
UEFA Partnership
Led the design of tools to automate property contracting, streamline RFP workflows, and launch a custom property catalogue for UEFA’s 60th anniversary event. Reduced onboarding time from ~24 hours to minutes and created a blueprint for future partnerships.
Booking.com
Property Management App
Unified Booking.com’s partner app across iOS and Android by aligning with the global design system and creating partner-specific extensions. Improved performance, accessibility, and consistency while reducing developer overhead.
SkipTheDishes
Contributed to the foundational UX of SkipTheDishes, optimizing ordering and delivery flows that supported rapid national growth and defined the user experience for Canada’s first food-delivery platform.
How I work
Understand Users
Start with the problem from the user’s perspective. Review data, then sit with real users/partners to see the work in context.
Map the System
Think in flows, dependencies, and scalability. Visualize the ecosystem to find breaks and redundancies.
Prototype and Play
Use low- to mid-fidelity prototypes to get early feedback and de-risk ideas before investing in polish.
Lean into each other
UX is where teams meet. Share work widely, plan roadmaps together, and respect each discipline’s expertise.
Refine and Scale
Design for now and later. Build frameworks and patterns so teams can ship faster—and more consistently.
Measure and Learn
Validate with metrics, beta groups, and qualitative feedback. Monitor outcomes, iterate, and share what we learn.
A summary of my
Work Experience
- 2016 - 2025 / Booking.com
- 2015 - 2016 / SkipTheDishes
- 2010 - 2015 / Emerge Knowledge
- 2008 - 2010 / Intouch Interactive
5 fun facts
About Me
- Born in Winnipeg, Canada
- Moved to Amsterdam 10 years ago
- Often sitting an adorable dog
- Passionate about illustration/animation
- Once pet a sleeping Komodo Dragon
If you’re interested in working together, or have any questions about my work, please reach out
© Dylan Ralke 2025 All Rights Reserved
Howdy!
I’m Dylan :)
I am a UX and Product Designer who builds digital products and design systems that connect human stories with scalable structures. Over 17 years of experience designing for global audiences have shaped a mindset that blends systems thinking with storytelling to create cohesive, intuitive and emotionally resonant experiences.
Feel free to explore some of my work below.
Booking.com
UEFA Partnership
Led the design of tools to automate property contracting, streamline RFP workflows, and launch a custom property catalogue for UEFA’s 60th anniversary event. Reduced onboarding time from ~24 hours to minutes and created a blueprint for future partnerships.
Booking.com
Property Management App
Unified Booking.com’s partner app across iOS and Android by aligning with the global design system and creating partner-specific extensions. Improved performance, accessibility, and consistency while reducing developer overhead.
SkipTheDishes
Contributed to the foundational UX of SkipTheDishes, optimizing ordering and delivery flows that supported rapid national growth and defined the user experience for Canada’s first food-delivery platform.
How I work
Understand Users
Start with the problem from the user’s perspective. Review data, then sit with real users/partners to see the work in context.
Map the System
Think in flows, dependencies, and scalability. Visualize the ecosystem to find breaks and redundancies.
Prototype and Play
Use low- to mid-fidelity prototypes to get early feedback and de-risk ideas before investing in polish.
Lean into each other
UX is where teams meet. Share work widely, plan roadmaps together, and respect each discipline’s expertise.
Refine and Scale
Design for now and later. Build frameworks and patterns so teams can ship faster—and more consistently.
Measure and Learn
Validate with metrics, beta groups, and qualitative feedback. Monitor outcomes, iterate, and share what we learn.
A summary of my
Work Experience
- 2016 - 2025 / Booking.com
- 2015 - 2016 / SkipTheDishes
- 2010 - 2015 / Emerge Knowledge
- 2008 - 2010 / Intouch Interactive
5 fun facts
About Me
- Born in Winnipeg, Canada
- Moved to Amsterdam 10 years ago
- Often sitting an adorable dog
- Passionate about illustration/animation
- Once pet a sleeping Komodo Dragon
If you’re interested in working together, or have any questions about my work, please reach out
© Dylan Ralke 2025 All Rights Reserved
Howdy!
I’m Dylan :)
I am a UX and Product Designer who builds digital products and design systems that connect human stories with scalable structures. Over 17 years of experience designing for global audiences have shaped a mindset that blends systems thinking with storytelling to create cohesive, intuitive and emotionally resonant experiences.
Feel free to explore some of my work below.
Booking.com
UEFA Partnership
Led the design of tools to automate property contracting, streamline RFP workflows, and launch a custom property catalogue for UEFA’s 60th anniversary event. Reduced onboarding time from ~24 hours to minutes and created a blueprint for future partnerships.
Booking.com
Property Management App
Unified Booking.com’s partner app across iOS and Android by aligning with the global design system and creating partner-specific extensions. Improved performance, accessibility, and consistency while reducing developer overhead.
SkipTheDishes
Contributed to the foundational UX of SkipTheDishes, optimizing ordering and delivery flows that supported rapid national growth and defined the user experience for Canada’s first food-delivery platform.
How I work
Understand Users
Start with the problem from the user’s perspective. Review data, then sit with real users/partners to see the work in context.
Map the System
Think in flows, dependencies, and scalability. Visualize the ecosystem to find breaks and redundancies.
Prototype and Play
Use low- to mid-fidelity prototypes to get early feedback and de-risk ideas before investing in polish.
Lean into each other
UX is where teams meet. Share work widely, plan roadmaps together, and respect each discipline’s expertise.
Refine and Scale
Design for now and later. Build frameworks and patterns so teams can ship faster—and more consistently.
Measure and Learn
Validate with metrics, beta groups, and qualitative feedback. Monitor outcomes, iterate, and share what we learn.
A summary of my
Work Experience
- 2016 - 2025 / Booking.com
- 2015 - 2016 / SkipTheDishes
- 2010 - 2015 / Emerge Knowledge
- 2008 - 2010 / Intouch Interactive
5 fun facts
About Me
- Born in Winnipeg, Canada
- Moved to Amsterdam 10 years ago
- Often sitting an adorable dog
- Passionate about illustration/animation
- Once pet a sleeping Komodo Dragon
If you’re interested in working together, or have any questions about my work, please reach out
© Dylan Ralke 2025 All Rights Reserved